Why Next Gen Financial Planning Demands a Focus on Advice, Not Products
For decades, the financial planning industry has operated on a familiar rhythm. Advisors built their practices around product sales, transaction fees, and assets under management. That model brought stability to many firms, but it also created a tension between what clients needed and what advisors were incented to sell. The shift toward something better is already underway, and it is being shaped by what many now call next gen financial planning. This is not about flashy s
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For decades, the financial planning industry has operated on a familiar rhythm. Advisors built their practices around product sales, transaction fees, and assets under management. That model brought stability to many firms, but it also created a tension between what clients needed and what advisors were incented to sell. The shift toward something better is already underway, and it is being shaped by what many now call next gen financial planning. This is not about flashy s
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